Instagram says it doesn’t want your tweet round ups

The internet is full of copycat, stolen, reposted, and low-effort content — and Meta, at least publicly, has said it is working to cut off some of the reach. Beginning in 2024 , the company has made incremental announcements saying it would begin limiting “unoriginal” content from being recommended on Instagram. It meant that if you were downloading and reposting someone’s Reels, or spamming the same clip over and over, your content wouldn’t show up in recommendation feeds or places like the Explore tab. Similar rules were later announced for Facebook, where “unoriginal” accounts risk losing their ability to monetize content. The idea is that the original creator of the content should be the one getting distribution and views — but it’s also at odds with how a lot of social media is created and shared, especially in an era when the same content is shared over and over by different accounts. Instagram is now expanding those rules beyond video content to photos and carousels, effectively putting a whole new group of accounts on notice. In order to be eligible for recommendations, accounts must post content they “wholly created or reflects [their] unique perspective, such as photos or videos [they] took, content [they] designed, or third-party content that [they] materially edit.” That means aggregator accounts that are regularly sharing photo dumps of viral tweets or screenshots of TikTok videos without adding anything could potentially be on the chopping block. …