Instagram cracks down on content aggregators

Instagram announced on Thursday that accounts that regularly repost content they didn’t create, or primarily share other people’s work as photos and carousels, will no longer be eligible for recommendations across the app. The Meta-owned platform says the idea behind the change is to ensure creators of original content get the credit and distribution they deserve. It’s worth noting that these protections were already in place for reels, and are now being applied to photos and carousels, which are the posts that feature a collection of images and videos in a swipeable format. The update targets content aggregators that don’t post original content and instead simply re-upload others’ posts. By limiting the reach of these accounts, Instagram is looking to boost originality on its app while also working to prevent the same posts from being circulated over and over again. Instagram classifies original content as content someone wholly created or reflects their unique perspective, such as photos or videos they took, or content they designed. Additionally, Instagram sees content that someone materially edited as original content. For instance, using existing third-party content, such as meme templates or popular clips, is fine as long as users edit it by adding a element that enhances the content, the company says. Image Credits: Instagram / “For example, an original meme transforms another creator’s photo or video,” Instagram explained in a blog post. …