Roku’s $3 streaming service, Howdy, reaches 1M subs, per recent report

Roku’s latest streaming bet is off to a solid start. Its affordable subscription service , Howdy , has now passed 1 million subscribers, according to data from research firm Antenna . This is a notable milestone for a platform that’s still pretty new, and suggests that it’s striking a chord with viewers who are tired of paying for yet another expensive subscription. Launched in August 2025, Howdy is Roku’s first real push into paid, ad-free streaming. …