Roku’s $3 streaming service, Howdy, reaches 1M subs, per recent report

Roku’s latest streaming bet is off to a solid start. Its affordable subscription service , Howdy , has now passed 1 million subscribers, according to data from research firm Antenna . This is a notable milestone for a platform that’s still pretty new, and suggests that it’s striking a chord with viewers who are tired of paying for yet another expensive subscription. Launched in August 2025, Howdy is Roku’s first real push into paid, ad-free streaming. At just $2.99 a month, Howdy is aimed at people who want something extra to watch for a lower cost. The service includes around 10,000 hours of content, with a mix of movies, older TV shows, thanks to deals with studios like Lionsgate and Warner Bros. Discovery. This includes titles like “The Blind Side,” “Mad Max: Fury Road,” and “Weeds.” In addition to its budget-friendly cost, Roku has also made it easy to access. Howdy recently expanded to a standalone mobile app and launched on Amazon Prime Video, making it available to a wider audience. That broader reach likely helped it hit the 1 million mark fairly quickly. Image Credits: Antenna According to Antenna, Roku’s Howdy picked up close to 300,000 subscribers in its first month alone, then continued to grow steadily, adding at least 100,000 more subscribers each month after that. Additionally, among users who signed up for Howdy in August and September 2025, Antenna estimates that 51% were still subscribed six months later. …