Drizzle on top: a new high-end dog food brand is coming for the 1%

The pet food aisle has never been more crowded, which is exactly why Hillary Coles says she was skeptical when Atomic Labs came calling. “I had the same reaction you did,” Coles told me on a call Monday afternoon, a day before her new company, Golden Child , opened for business. “Surely that can’t be what people need.” Coles co-founded Hims & Hers with Andrew Dudum, Jack Abraham, and Joe Spector back in 2016 and spent seven years there overseeing brand, physical products, and consumer strategy …