Purple ube’s viral rise is turning a Filipino staple into a global trend — but supplies are tightening

Filipino restaurant Kasa and Kin in Soho, London, offers a selection of drinks and desserts made with ube, a root vegetable from the Philippines which has seen a surge in demand from younger consumers due to its vibrant color and sweet taste. Kasa and Kin Long-time Filipino restaurateur Chris Joseph has served ube across his London establishments for the past decade, but interest in drinks and desserts featuring the purple yam has surged in the past year. …