Earnings playbook: Five of the 'Magnificent Seven' set to report in busiest week of season

It's the busiest week of the earnings season, with five "Magnificent Seven" members likely to set the tone for the rest of the market. Meta Platforms, Apple, Amazon, Alphabet and Microsoft are among the more than 160 S & P 500 companies due to post results this week. Some non-Big Tech companies slated to release results include General Motors and Robinhood. So far, the corporate reporting period has been strong. Of the roughly 140 S & P 500 members that have issued results, 82% have topped expectations, according to FactSet data. All times ET. Tuesday Coca-Cola is set to report earnings before the bell. Management will hold a conference call at 8:30 a.m. Last quarter: KO forecast modest growth . This quarter: Analysts polled by LSEG expect year-over-year earnings grew by 11%. What to watch: JPMorgan's Andrea Teixeira thinks Coca-Cola's results will reflect its status as a "port in the storm" during market volatility. "While KO is not immune to macroeconomic conditions, we believe the company has shown impressive agility to navigate the dynamic operating environment over time," wrote Teixeira, who has an overweight rating on the soft drink maker. What history shows: Coca-Cola tops first-quarter earnings nearly 80% of the time, according to data from Bespoke Investment Group. General Motors is set to report premarket earnings, followed by a conference call at 8:30 a.m. Last quarter: GM topped expectations. …