Tom Brady, famed health nut, explains his junk food endorsements in retirement: 'Moderation in all things'

Skip Navigation Markets Business Investing Tech Politics Video Watchlist Investing Club PRO Livestream Menu Key Points Tom Brady was known to keep a very strict diet during his NFL playing days. Now he's doing ads for the likes of Pizza Hut and Dunkin'. The star QB says he chooses partnerships that are driven by good scripts and a chance to connect with fans, and that he believes in "moderation in all things." Brady has struck a new partnership with chocolate maker Ferrero pegged to the 2026 World Cup. watch now VIDEO 2:45 02:45 Tom Brady on his newly relaxed diet, fast food partnerships CNBC Sport From Pizza Hut to Dunkin', Tom Brady is seemingly everywhere these days promoting food brands he once wouldn't have touched during his NFL playing days. The seven-time Super Bowl winning quarterback famously followed a strict health-focused diet and once referred to soda and sugary cereals as " poison for kids ." But Brady says he's softened his stance in retirement. "I think it's moderation in all things," Brady told CNBC's Alex Sherman in a recent interview while discussing his partnership with Ferrero, one of the world's biggest sweets makers. CNBC Sport's full interview with Brady will be released on Thursday. "I think there's probably been people who have gone overboard with the kind of rigidity of my lifestyle or diet," he said. …