Nike shares tumble on weak sales outlook, slower-than-expected China recovery

Skip Navigation Markets Business Investing Tech Politics Video Watchlist Investing Club PRO Livestream Menu Key Points Nike beat Wall Street's earnings and revenue estimates for its third fiscal quarter, but it gave a weaker-than-expected sales outlook for its current quarter. Revenue in its struggling Greater China market fell but still beat Wall Street estimates, while its North America business posted another quarter of growth. Nike is in the midst of a massive turnaround under its CEO Elliott Hill, and the outlook raised new questions about how long its recovery will take. In this article NKE Follow your favorite stocks CREATE FREE ACCOUNT A Nike logo is displayed at a Nike store on Feb. 5, 2026 in Austin, Texas. Brandon Bell | Nike topped Wall Street's quarterly earnings and revenue expectations on Tuesday, but its stock dropped as it offered a weak sales outlook for the current quarter and said recovery in its key China market could take longer than Wall Street had hoped. Chief Financial Officer Matt Friend said Nike expects sales for its current fiscal fourth quarter to drop between 2% and 4%, compared with Wall Street estimates of a 1.9% increase, according to LSEG. That includes an expected 20% slide in revenue in its Greater China market, Friend said on the company's earnings call. …