Nike has a lot to prove to keep investors in its corner. Here's where it needs to start

Skip Navigation Markets Business Investing Tech Politics Video Watchlist Investing Club PRO Livestream Menu The clock is ticking on Nike's recovery. Without any signs of improvement, Jim Cramer said we may soon have to make a hard decision on the stock. "I want to wait until the fall before we cashier [Nike's stock] and take the loss, or I see some green shoots by then," Jim said Friday during the March Monthly Meeting . "If I see some green shoots, we could buy some more." Jim's commentary comes ahead of Nike's critical fiscal 2026 third-quarter earnings report Tuesday night. It is CEO Elliott Hill's latest chance to show a skeptical Wall Street that his "Win Now" turnaround initiative is working. Since taking over in October 2024, Hill has made changes to executive leadership, managed to largely clear a backlog of classics inventory, and introduced a fresh lineup of products. Some of its recent drops include the Nike Mind collection , which officially launched in January, and the NikeSKIMS activewear collaboration with Kim Kardashian's brand. New, exciting collections can help drive sales and reinvigorate the brand. But so far, nothing has been enough to sustain momentum in the stock — not even the Supreme Court striking down President Donald Trump's emergency tariffs last month, on its face a win for companies like Nike that have seen their profits squeezed by elevated import duties. …