Comcast’s split could make or break Peacock

NBCUniversal executives are about to find out whether Peacock will sink or swim in the streaming industry. Now that Comcast is planning to split NBCUniversal, Peacock, and Sky from its broadband and wireless businesses, Peacock will be forced to stand on its own — without the backing of a combined company that pulled in more than $123 billion last year . In the years following its launch in 2020, Peacock was treated as an accessory to an Xfinity subscription . But once Xfinity stopped offering it as a perk and axed its free membership tier in 2023, it was a sign that Comcast believed Peacock had something worth paying for. But even with exclusive streams of the Olympics and live sports, like Sunday Night Football and the Big Ten games, Peacock still trails behind rival streamers today. Peacock grew by just five million subscribers between March 2025 and March 2026, bringing it up to 46 million . Netflix’s more than 325 million subscribers easily eclipse Peacock’s user base. Even Disney Plus’s 132 million subscribers and HBO Max’s more than 140 million viewers make Peacock seem small in comparison. Part of that is because, unlike other major streamers, Peacock is only available in the US. Comcast co-CEO Mike Cavanagh said in March that the company doesn’t have plans for a global rollout of Peacock, but that may change as the soon-to-be standalone service scrambles for scale. …