Is an outsider right about reasons for Scottish football's ills?

Wright suggested that those attendance figures, plus the talent and storylines that Scottish football has to offer, should attract a more lucrative TV deal when compared with Norway. The Premiership attracted huge interest last term as a gripping title fight went down to a final-day decider between eventual champions Celtic and Hearts. "Norway have managed to get a broadcast deal that was £25m more a year than Scotland," Wright said on ITV. The SPFL committed to a £150m broadcast deal in 2022, which started in 2024 and runs until 2029. Premiership clubs earn about £30m a season from the current agreement. The aim is for Scottish top-flight clubs to be earning £50m a year by 2029. That is already happening in Norway, according to Norwegian media, who say the current domestic rights package in the country is worth more than £50m per season. From 2029 that is reported to rise to over £60m. So how does that impact the national team? More revenue for clubs would offer more money to improve infrastructure, facilities and academies across the country. And during a time when Scottish sides are continually losing youth talent to clubs with greater resources - regularly from south of the border - more cash should, in theory, mean a bigger playing budget to encourage talent to stay. …