Nvidia wants to cut data center water use, but that’s not the same as fixing AI’s water problem

Nvidia just announced a warm-water cooling system that it says can dramatically reduce the amount of water a data center uses — eliminating “pretty much all water usage” inside the data center, according to an Nvidia executive in a press release . “The water consumption challenge for data centers is largely solved,” Josh Parker, chief sustainability officer at Nvidia, recently told Axios. But that’s only part of the water story. As long as AI data centers run on fossil fuels — a choice tech companies are increasingly making — the savings stop at the data center’s walls. The core issue is how Nvidia measures data center water use. According to its blog post, the company essentially draws a line around the data center. Anything inside gets counted, and anything outside gets ignored. To be fair, Nvidia’s system does appear to deliver on its facility-level promise — the coolant runs in a closed loop, filled once and recirculated for the life of the facility, meaning no new water is consumed to cool the chips. In favorable climates, the company says, that can amount to a 100% reduction in on-site water use. TechCrunch has asked Nvidia to clarify the matter, and we’ll update this article if we receive a reply. The problem is, water use outside of the data center — primarily in electricity generation and chip manufacturing — can double or triple the total water footprint of a facility. …