Google invests in A24 to build AI movie tools

Google’s DeepMind AI lab is teaming up with A24 to develop new movie production technologies that aim to help future filmmakers “expand their storytelling possibilities.” As part of this new research and development collaboration, The Wall Street Journal reports that Google is investing “around $75 million” into A24, marking the first time the search giant has taken a stake in a film studio. “The collaboration pairs a world-leading research lab with the industry’s most filmmaker-forward studio to help artists develop new workflows and techniques,” Google said in its announcement blog . “This ensures the tools of the future are shaped by the creators who use them.” The partnership is expected to span across “multiple projects over time” according to Google, though the announcement doesn’t mention any specific movies that Google will be involved with. WSJ reports that Google and A24 are aiming to create new tools for movie production and distribution, something that Google alluded to in its own announcement, saying the “initial focus is on bridging the gap between cutting-edge technology and next generation entertainment.” The multiyear deal is non-exclusive, according to WSJ , and doesn’t allow Google to access A24’s film and television library data. …