Prime Day 2026: 6 tools and products that actually save money

If you're planning to hunt for deals on Amazon Prime Day , you're not alone. Over half of U.S. consumers plan to jump on deals during the online shopping event, which will take place June 23 to June 26, according to a recent survey by Omnisend . But while you may think buying at a discount is a good money move, big sales can actually lead to big (and often unnecessary) spending: Some 72% of those who shop online make an impulse purchase as a result of an advertised sale, according to June Capital One Shopping Research . Plus, you may not even be getting a deal at all. In the past, some people found that prices have been marked up in the days leading up to Prime Day. So, to protect your wallet, CNBC Select pulled together six guidelines, tools and products to help you find actual deals, get the biggest discount possible and make the most of Prime Day . Talk to us Are you living paycheck to paycheck, or do you have a financial success you're comfortable sharing with a reporter? Please fill out this quick form . Get a Prime membership for cheap First things first —