In the Weights is your new AI-centric vanity search

Anyone who’s Googled themselves recently knows that it doesn’t quite hit the way it used to. Sure, there’s everything going on with Google search itself , but there’s also an inescapable feeling that web search isn’t the canonical source of information that it used to be, with just as many people learning about you and me from chatbots. Thomas Dimson and Joey Flynn had a similar feeling, leading them to create In the Weights . The “weights” in question are the numerical parameters that shape an AI model’s training and output, so the website purports to measure how well “a model is able to recall someone without using tools like web search.” “Being in the weights means your existence was deemed important in the process of creating superhuman artificial intelligence,” the website says. To achieve this, In the Weights supposedly queries different models (including Grok, Gemini, multiple versions of GPT, Claude, and Llama, plus lesser known models) with a question similar to, “Who is ? Give up to 10 results, each with a short description and confidence.” It then “cluster[s] similar descriptions together and assign[s] a strength score.” Image Credits: In the Weights For example, this humble tech blogger received a strength score of 641, placing me in the top 6% of names. I was feeling pretty good until I saw that multiple TechCrunch colleagues scored even higher. …