Aura’s impressive e-ink photo frame doesn’t even look digital

What’s the most cliche possible gift you can give a relative? A digital photo frame, displaying a rotating slideshow of family photos. Now Aura has completely refreshed this product space with its gorgeous Aura Ink frame, which uses e-ink to create a display that doesn’t even look digital. Digital frames have always been so popular (yet mostly disappointing) because there’s an undeniable allure to the idea of them — it feels like magic to imagine hanging artwork on your wall that you can change depending on your mood. In practice, these devices usually look clunky. You need to plug them in and figure out how to hide a bulky cord, and does anyone even want another bright screen in their home anyway? This problem was already on the Aura founders’ minds when they started the company 10 years ago, but color e-ink wasn’t feasible until now to use in a digital frame. “E-ink is definitely next level,” co-founder and CTO Eric Jensen told TechCrunch. “We have people tell us that they hung it up, had friends over, and their friends were like, ‘How did you print that picture so quickly?’” E-ink is the same technology that you see on e-readers, which lets you read a book without feeling the same strain that you get from staring at an LED screen for too long. But there aren’t that many color e-ink devices on the market aside from the Kindle Colorsoft , because the company that manufactures e-ink displays can only currently produce six colors: red, blue, green, yellow, white, and black. …