Why a cosmetics empire co-founder became a Catholic priest

From a massive beauty empire to Catholic Mass — Scott Vincent Borba co-founded e.l.f. Cosmetics, but found he still felt unfulfilled in his life path. Then he turned to God, leaving it all behind to become a man of the cloth. Before heading to seminary and taking up the priestly collar, Borba enjoyed red carpets and professional acclaim for his business acumen. "Was I created just to work and to party and to repeat and then die?" Borba recalled wondering amid his success. Borba was raised by a deeply Catholic family in Visalia, California. He said he first felt called to join the priesthood when he was 10 years old. "I knew God was telling me … he wanted me to be his priest. But I immediately challenged it back and said, 'I am not that guy,'" Borba remembered. "I ran away from him for quite a long time." Borba moved to Los Angeles, hustling with three jobs. One day, he was watching women load up on discounted cosmetics at a 99 Cent store when the idea for e.l.f. Cosmetics struck him: "Sephora-based quality products for a dollar." "It's so humbling to understand that something that started out with such a simple concept could be so uniquely successful," he said. Borba turned e.l.f. (short for Eyes, Lips, Face) Cosmetics into a "lucrative business" worth many millions – but he said it still wasn't enough to satisfy him. "I always wanted more. It was never satisfying enough," Borba said. "I couldn't make enough money. I couldn't be on enough red carpets. …