Fox strikes $22bn deal for Roku to fuel streaming push
The Guardian Business ·
Fox Corp is buying Roku in a cash-and-stock deal valued at about $22bn in a bet that pairing its sports and news programming with a top TV streaming platform will strengthen its position as …
Fox Corp is buying Roku in a cash-and-stock deal valued at about $22bn in a bet that pairing its sports and news programming with a top TV streaming platform will strengthen its position as audiences shift online. The deal, announced on Monday, gives Fox access to the more than 100m households using Roku’s streaming platform, potentially helping the cable TV-reliant media company better target ads and reduce reliance on traditional distribution. …
Original source: The Guardian Business