Electronic Arts launches EA Advertising, a new way for brands to advertise 'directly into gameplay'

Electronic Arts announced EA Advertising, a new way for brands to connect with fans through its portfolio of games, from stadium signs to custom content, the company said in a press release Monday. EA Advertising is expanding EA's ecosystem by enabling brands to integrate directly into gameplay through dynamic, real-time placements, from stadium signage to custom in-game content, designed to enhance, not disrupt, the player experience. …