32-year-old quit teaching and built a fidget-toy business with her dad. It brought in $428,000 last year

What do you do when you need a moment to focus? For thousands of people around the U.S., the answer might be reaching for a technicolor piece of plastic that, when pressed, emits a soft and satisfying "click." A lot of those people have Victoria Baumann and Charlie Moreton to thank, the father-daughter duo behind Victoria Essie Studio that produces fidget toys and other knickknacks out of their homes in North Carolina. It's only been about a year since the pair stumbled into the niche of 3D printing fidget clickers, and they've already captured the attention of millions (including the adoration of content creator Brittany Broski) through their ASMR-style behind-the-scenes social posts. Baumann, 32, started Victoria Essie Studio in 2018 to sell her art and jewelry as a side business while working as a full-time teacher. Moreton, 51, is a 3D printing hobbyist who joined his daughter's company in 2025 after he came across a design for a cake-shaped fidget clicker that fit his daughter's artistic style: cute, colorful, and influenced by Y2K nostalgia. Baumann's artistic style is cute, colorful, and influenced by Y2K nostalgia. Nathanael Berry for CNBC Make It Together, they tapped into the market of fidget clickers, or small devices designed to keep a user's hands busy when they're inclined to fidget. Consider them the next iteration of the 2010s-era fidget spinner. …