Rivian is betting on its R2 EV to turn the automaker into a household name like Tesla

Rivian CEO and founder RJ Scaringe (right) speaks with longtime employee and engineer Max Koff during a launch event on June 2, 2026 for the company's R2 SUV in Park City, Utah. Michael Wayland / CNBC PARK CITY, Utah — Rivian CEO RJ Scaringe is energetic as he makes his way through displays for the electric vehicle maker's new R2 SUV . …