Here comes new Siri again

Apple has been on its back foot , AI-wise, for the past few years. But in a strange way, playing from behind might not be such a bad move. At WWDC on Monday, Apple appears to be getting ready to reintroduce us to the new Siri . Again. As a reminder, we met the new Siri in 2024 when Apple “launched” Apple Intelligence. Siri came with a new glowing border, different voice options, and the ability to punt questions to ChatGPT. The whole “Intelligence” bit of the Siri redesign was coming soon, Apple promised. It didn’t. In fact, its promotion around Apple Intelligence was so misleading that the company is settling a class-action lawsuit and has to pay iPhone owners for the features it never shipped. The funny thing is, by fumbling the ball so badly, Apple might have just fallen backward into an advantageous position. Let’s be clear; if such a thing as a race to an AI assistant exists, Apple is losing badly. Gemini is already doing things like ordering Ubers and DoorDashing teriyaki. It can look at your calendar and figure out when you should leave for the airport. Gemini won the race, fair and square. Gemini is already doing things like ordering Ubers and DoorDashing teriyaki But there’s also a growing distrust of AI, particularly from young people , and the better Gemini gets, the creepier it is. It has to be if it’s going to deliver on the promise of a truly helpful assistant. …