Starbucks says afternoon traffic is rising as turnaround starts to take hold

Digital menu boards at a Starbucks promote “Good Afternoon” drinks, highlighting the company’s effort to boost afternoon traffic as part of its turnaround strategy. Courtesy: Starbucks Afternoon traffic is becoming a bigger growth engine for Starbucks , the company said Thursday, as it pushes deeper into a key part of CEO Brian Niccol's turnaround strategy. The coffee giant is seeing more customers visit U.S. stores after 2 p.m., with the strongest growth window coming between 3 p.m. …