Meta to start testing AI subscription services, with cheapest plan at $7.99 a month

Meta CEO Mark Zuckerberg wears a pair of Meta Ray-Ban Display AI glasses during the Meta Connect event in Menlo Park, California, Sept. 17, 2025. David Paul Morris | Bloomberg | Getty Images Meta plans to charge users for artificial intelligence features for the first time as the company seeks a revenue stream for the AI era beyond advertisements. The subscriptions will be for the Meta AI app and website, and represent the latest move by Meta as it seeks to compete with the likes of OpenAI, Anthropic and Google Gemini. Naomi Gleit, the head of product at Meta, revealed the subscription testing in an Instagram video, announcing that the plans "give people who use Meta AI more to work with, more capacity, bigger, more complex requests, and more room to create for businesses and creators." Meta One Plus will cost $7.99 a month and the Meta One Premium plan will cost $19.99 a month, the company confirmed. The more expensive version offers users additional computing capacity to produce more comprehensive responses and other advanced features. The company will continue to provide a free version of the app and site. "We're offering premium tools that allow you to enhance presence, supercharge content, automate tasks, and protect your brand," Gleit said in the post. "We're also thinking about how to bring this all together in a way that makes sense." TechCrunch was first to report on the pricing. …