Move over, seltzer. Non-carbonated drinks are taking the spotlight

Surfside drinks on display at the trade show during CinemaCon 2026 at Caesars Palace in Las Vegas on April 15, 2026. Travis P Ball | AP About a decade ago, sales of LaCroix began to skyrocket. Soon, flavored seltzers were everywhere, from grocery store refrigerators to liquor store shelves. But the era of bubbles looks like it is winding down, thanks to seltzer fatigue. Now, non-carbonated drinks, from Liquid Death to Surfside Iced Teas, are taking the spotlight. …