Guzman y Gomez exits US after succumbing to ‘graveyard’ for Australian fast food chains

The Guardian World ·

Guzman y Gomez exits US after succumbing to ‘graveyard’ for Australian fast food chains

Guzman y Gomez is closing its US business after failing to establish itself in a market already rich with Mexican food, confirming the American country’s reputation as a “graveyard” for Australian …

Guzman y Gomez is closing its US business after failing to establish itself in a market already rich with Mexican food, confirming the American country’s reputation as a “graveyard” for Australian fast food companies. The Mexican-themed chain told shareholders on Friday that the performance of its US stores had not been acceptable, despite its well-publicised plans to “become the best and biggest restaurant company in the world”. …

Original source: The Guardian World

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