Google Search’s AI evolution includes more ads

Google’s AI-powered Search era apparently also extends to its ads. Now, when you search for a product, Google’s Gemini AI chatbot will surface relevant items and generate a “custom explainer” about why you should purchase a specific one. The update comes just one day after Google revealed a new Search box for larger, more conversational queries, along with a focus on AI-generated results. In an example shared by Google, someone searching for a “compact espresso pod machine” might see a Nespresso Vertuo Up under a “Sponsored Product” label, alongside an AI-generated description saying: For a quality machine, look for capsule compatibility and flavor diversity, the ability to produce rich crema, a fast heat up, and one-touch options for custom cup sizes and iced coffee. Slim, fast-starting machine using Vertuo capsules with rich flavor extraction and customization brew concentrations (e.g. for iced coffee). Heats up in 3s and makes 6 cup sizes. Search will also surface ads with a built-in chatbot. These ads will show an “Ask a question” button, which you can press to start a conversation with Gemini. The AI chatbot will then use the information from a product or service’s website to answer your questions, and can also prompt you to fill out a form to put you in touch with the business. Google is testing new kinds of ads within AI Mode — its chatbot-style Search experience — as well. …