Reebok owner Authentic Brands Group inches closer to IPO, taps former Wynn Resorts exec as CEO

German multinational footwear company brand Reebok store is seen in Hong Kong. Budrul Chukrut | LightRocket | Authentic Brands Group, the management firm behind dozens of retail names including Reebok, Champion and Brooks Brothers, has tapped a former Wynn Resorts CEO to be its next chief executive, signaling it's inching closer to an IPO. Maddox, who joined Authentic as president in January 2025 after a 20-year career at Wynn, will succeed founder Jamie Salter, who will transition to executive chairman, the firm said Wednesday. In his new role, Salter will remain "deeply engaged in the business" and focused on the mergers and acquisitions that form the lifeblood of Authentic, but will focus on long-term strategy, Authentic said in a news release. Maddox will lead day-to-day operations with a mandate to scale the business, drive organic growth and create value for the firm's "shareholders and partners." "As Founder and Executive Chairman, I will continue to do what I've always done: being laser-focused on driving strategic, transformational opportunities that will position our peerless company for continued growth," Salter said in a news release. …