Google updates its spam rules to include attempts to ‘manipulate’ AI

Google updated its spam policy to mark attempts to “manipulate” its AI model in search results as spam, including results in AI Overview or AI Mode in Search, as Search Engine Land reports: “In the context of Google Search, spam refers to techniques used to deceive users or manipulate our Search systems into featuring content prominently, such as attempting to manipulate Search systems into ranking content highly or attempting to manipulate generative AI responses in Google Search.” Some users …