Can the NFL's Rooney Rule survive the DEI backlash?

The NFL logo adorns the uniform of a referee prior to the start of Super Bowl LX between the Seattle Seahawks and the New England Patriots on February 8, 2026 in Santa Clara, Calif. Kevin C. Cox/ North America hide caption toggle caption Kevin C. Cox/ North America Stay up to date with our Up First newsletter sent every weekday morning. The OG of DEI hiring policies is facing an existential challenge. Florida Attorney General James Uthmeier has advanced his threats to take enforcement action against the NFL over its Rooney Rule, issuing the league an investigative subpoena on Wednesday. That makes professional football just the latest target of MAGA backlash to diversity, equity and inclusion efforts. The Rooney Rule was adopted in 2003 amid an outcry over the lack of opportunities for Black coaches in a league dominated by Black talent. The thinking was that a concerted effort to bring in more minority candidates would help address the imbalance. Florida Attorney General James Uthmeier has called on the NFL to suspend its Rooney Rule, arguing that it violates Florida anti-discrimination law. Anna Moneymaker/ North America hide caption toggle caption Anna Moneymaker/ North America While its effectiveness has been panned by many, including coaches, former coaches, the NFL Players Association and football fans, the rule remains in force today. …