Even GoPro is pivoting to defense

Want to make money? Start building data centers. Or build batteries to power data centers. Or: pivot to defense. This is not financial advice, but it’s certainly what seems to be winning over public markets and private investors lately. Ford’s nascent energy storage business — a fraction in size to Tesla’s and won’t be ready until next year — helped its stock jump more than it has in years . Redwood Materials raised $425 million from blue chip companies like Google and Nvidia by pivoting to data center energy storage . Cerebras just pulled off one of the hottest IPOs of 2026 . Investment in defense startups continues to pour in, with Anduril raising another $5 billion this week. It seems that any company with a remote chance at nabbing government contracts is trying to do just that. Which brings us to GoPro. The action camera company has survived a lot over the years. For a while during the 2010s, the term “GoPro killer” was almost as common as “Tesla killer” or “iPhone killer,” with people claiming everything from a TomTom action camera to Google’s Clips ( remember that? ) would dethrone the California company that invented the category. Survival does not necessarily mean success, though, and GoPro has struggled of late. Sales are down, losses are up , and its stock price essentially flatlined at about $1 two years ago. …