YouTube viewers watch 2 billion hours of Shorts on TVs each month

TechCrunch ·

YouTube viewers watch 2 billion hours of Shorts on TVs each month

Short-form video is a format that’s built for mobile — these vertically oriented videos are designed to fit the shape of a smartphone. …

Short-form video is a format that’s built for mobile — these vertically oriented videos are designed to fit the shape of a smartphone. But according to YouTube, this kind of content has become quite popular on the big screen. It seems counterintuitive, but the data is hard to argue against: YouTube viewers watch over 2 billion hours of YouTube Shorts — the platform’s clips that run up to three minutes — on TVs each month. …

Original source: TechCrunch

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United States · Spotify · Netflix · Alphabet