Amazon ditches Rufus chatbot, launches Alexa shopping agent in AI strategy pivot

CNBC Top News ·

Amazon ditches Rufus chatbot, launches Alexa shopping agent in AI strategy pivot

An Amazon device is displayed at an Amazon Devices launch event in New York City on Feb. 26, 2025. Brendan McDermid | Reuters Amazon is axing its Rufus chatbot and making its Alexa assistant the …

An Amazon device is displayed at an Amazon Devices launch event in New York City on Feb. 26, 2025. Brendan McDermid | Reuters Amazon is axing its Rufus chatbot and making its Alexa assistant the centerpiece of its artificial intelligence shopping strategy. The company on Wednesday launched Alexa for Shopping, an e-commerce bot that can answer queries and take actions on behalf of users. …

Original source: CNBC Top News

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