Alexa is moving into Amazon.com

Amazon is bringing Alexa Plus to Amazon.com , integrating its LLM-powered AI assistant directly into the company’s shopping experience. Beginning today, when you type a query into Amazon, you’ll be talking to Alexa for Shopping, the company’s new shopping assistant, powered by Alexa Plus. So, while a search for “toilet paper” will still return the expected list of brands, typing “What’s a good skincare routine for men” or “When did I last order AA batteries” will now trigger an answer from …