Alexa is moving into Amazon.com

Amazon is bringing Alexa Plus to Amazon.com , integrating its LLM-powered AI assistant directly into the company’s shopping experience. Beginning today, when you type a query into Amazon, you’ll be talking to Alexa for Shopping, the company’s new shopping assistant, powered by Alexa Plus. So, while a search for “toilet paper” will still return the expected list of brands, typing “What’s a good skincare routine for men” or “When did I last order AA batteries” will now trigger an answer from Alexa. Alexa for Shopping is replacing Amazon’s Rufus AI shopping assistant and, unlike Rufus, it will be front and center in the Amazon app and on the website. According to the company, the AI assistant will take over all of Rufus’s responsibilities and bring a few of its own. Along with using the search bar to talk to Alexa for Shopping, the cursive “a” indicates other places you can interact with the shopping assistant. Image: Amazon At launch, Alexa for Shopping’s capabilities include setting price alerts, comparing items, and automatically reordering products. …