Kool-Aid to launch electrolyte packets with no artificial dyes as part of Kraft Heinz makeover

Kool-Aid Hydration is launching with three flavors: grape, tropical punch and blue raspberry lemonade. Source: Kool-Aid Kool-Aid is launching electrolyte packets made without artificial dyes, aimed at reaching consumers who want to hydrate, but not for Gatorade or Liquid I.V. prices. The new product is part of parent company Kraft Heinz's broader plan to modernize its portfolio and reverse a sales slump that has lasted nearly a decade. …