Bravo is creating unscripted microdramas for the Peacock app

It’s about time that the microdrama trend has gone mainstream. As microdrama apps like ReelShort and DramaBox quietly rake in billions, Peacock announced on Monday that’s launching two unscripted Bravo microdramas, which will stream on its app. These are vertical video series, with episodes around 60 to 90 seconds, are designed for a quick, TikTok-like viewing experience. “Salon Confessionals with Madison LeCroy” will feature the “Southern Charm” star as she gives her clients a makeover while they tell her their most dramatic stories. “Campus Confidential: Miami” spotlights a group of college students including Georgia Gay, daughter of Heather Gay from “The Real Housewives of Salt Lake City.” According to Peacock, this marks the first time that a major U.S. streaming platform has produced microdramas — and it was bound to happen. First popularized in China, microdrama apps are poised to have a breakout year in the U.S. app market. According to the app intelligence firm Appfigures, ReelShort reached roughly $1.2 billion in gross consumer spending in 2025, up 119% from 2024; another leading app, DramaBox, made $276 million in gross consumer spending last year, more than doubling its 2024 numbers. Earlier this year, TikTok launched a standalone microdrama app called PineDrama. Another microdrama app run by Hollywood veterans called GammaTime raised $14 million in funding, including angel checks from Alexis Ohanian, Kris Jenner, and Kim Kardashian. …