Supermarket foods claiming to be ‘natural’ or ‘sustainable’ mostly just using marketing terms, researchers find

The Guardian World ·

Supermarket foods claiming to be ‘natural’ or ‘sustainable’ mostly just using marketing terms, researchers find

Foods in supermarkets boasting environmental terms such as “natural” or “sustainable” are mostly just using marketing speak, rather than verified claims, Australian researchers have found. …

Foods in supermarkets boasting environmental terms such as “natural” or “sustainable” are mostly just using marketing speak, rather than verified claims, Australian researchers have found. More than 27,000 packaged foods sold at Coles, Woolworths, Aldi, IGA and Harris Farm supermarkets in Sydney were assessed by researchers from the George Institute for Global Health. Nearly four in 10 products carried some sort of sustainability claim, the study in Public Health Nutrition found. …

Original source: The Guardian World

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France · Sydney · University of Technology Sydney