At TV upfronts, AI is in and corporate shuffles are reshaping the line-up

CNBC Top News ·

At TV upfronts, AI is in and corporate shuffles are reshaping the line-up

Samuel Boivin | Nurphoto | Getty Images For most media companies, recent upfront presentations — the annual slate of content pitches to advertisers — have been shaped by uncertainty , whether it be …

Samuel Boivin | Nurphoto | Getty Images For most media companies, recent upfront presentations — the annual slate of content pitches to advertisers — have been shaped by uncertainty , whether it be macroeconomic or geopolitical . This year, the shifts are coming largely from within. Media executives told CNBC that while they have been cognizant of global economic issues, like the Middle East conflict and rising cost of fuel, as well as the ongoing shakeup and consolidation in the industry, such …

Original source: CNBC Top News

Mentioned

Prime Video · Middle East · Getty Images · New York City