Budget-conscious shoppers are feeding a boom in discount groceries

Rich Henderson and his wife, Rachel Negro-Henderson, grocery shop for their family at the Aldi in Bellmawr, New Jersey. Rachel Wisniewski for NPR hide caption toggle caption Rachel Wisniewski for NPR BELLMAWR, N.J. — When Rachel Negro-Henderson started shopping at Aldi regularly during the pandemic — a change her family made when her husband lost his income as a crew coach — she'd sometimes have awkward run-ins with acquaintances. …