AI-powered scam calls are getting more convincing—and more common: 'It was her voice, I know her scared cry'

Kris Sampson was working from home in Missoula, Montana, when her phone lit up with a call that appeared to come from her adult daughter. Sampson says the caller ID showed her name and photo, and the familiar ringtone sounded. But when she answered, she heard what sounded like her daughter crying. "It was her voice, I know her scared cry," Sampson tells CNBC Make It. "I thought maybe she'd been in a car wreck." Moments later, a man came on the line, Sampson says. …