CNBC Sport: Media's TV upfront presentations have become an NFL showcase

Key Points NFL Commissioner Roger Goodell plans to attend the Disney upfront in New York next week, sources told CNBC. YouTube and Netflix will both get additional live games as part of their NFL offerings for the 2026-27 season, sources told CNBC. The NFL schedule will likely be announced Wednesday or Thursday of next week, a source told CNBC. A version of this article first appeared in the CNBC Sport newsletter with Alex Sherman, which brings you the biggest news and exclusive interviews from the worlds of sports business and media. Sign up to receive future editions, straight to your inbox. Next week, the media world will descend upon New York City for annual upfront advertising presentations. The week begins with NBCUniversal's pitch in Radio City Music Hall, followed by Fox, Amazon, Disney, Warner Bros. Discovery, Netflix and YouTube. This year should cement a trend that became noticeable last year when NFL Commissioner Roger Goodell showed up at both YouTube's upfront and Netflix's – wearing a Santa-inspired parka to the latter. Other than Warner Bros. Discovery, which, barring government intervention, is making its final upfront presentation next week before merging with Paramount Skydance later this year, every major media company will be showcasing its NFL programming. While the exact day is still in flux, the NFL plans to announce its full 2026 schedule next week on Wednesday or Thursday, according to a person familiar with the matter. …