The AI fitness instructors selling unreal gains

On a beach in North Tyneside, fitness instructor David Fairlamb is putting nearly 40 people of all ages through their paces in a group training session. He has worked in the fitness industry for 30 years - long before social media, let alone artificial intelligence. Fairlamb, 54, believes AI has its place in fitness programmes and nutrition, but says it cannot fully replace real-life coaching. "You cannot beat that real person, that real connection, the accountability," he says. …