Apple's R&D investments top 10% of sales as AI race creates 'sense of urgency'

Apple CEO Tim Cook gestures as he departs after a business leaders reception with the U.S. president on the sidelines of the World Economic Forum annual meeting in Davos on Jan. 21, 2026. Fabrice Coffrini | Afp | Getty Images For the first time in at least 30 years, Apple is spending more than 10 cents of every dollar it brings in on research and development, one of the strongest signs yet that the iPhone maker is dedicating big money to its artificial intelligence ambitions. …