Gap co‑founder Doris Fisher dies at 94

Doris Fisher attends THE METROPOLITAN MUSEUM OF ART'S Spring 2010 COSTUME INSTITUTE Benefit Gala. Patrick McMullan | Gap co-founder Doris Fisher, who helped build one of America's most recognizable clothing retailers, has died at the age of 94, CEO Richard Dickson said in a statement. Fisher and her late husband Donald Fisher opened the first Gap store in 1969 on Ocean Avenue in San Francisco, initially selling Levi's jeans alongside records and cassette tapes. She coined the name "The Gap" in reference to the generation gap between baby boomers and their parents, helping the brand squarely target a fast-growing teenage market. Doris Fisher and Donald Fisher attend Dinner for RICHARD SERRA "SCULPTURE: FORTY YEARS" Hosted by MoMA and LVMH at The Museum of Modern Art on May 29, 2007 in New York City. Billy Farrell | Patrick Mcmullan | It rode a surge in denim demand in the 1970s to become one of the world's most influential specialty apparel retailers, built at a time when female business leaders were rare. Fisher was an equal partner in the venture from the start, investing the same amount of capital as her husband and working in the first store. Today, Gap operates about 3,570 stores worldwide, including more than 2,500 company-run locations and over 1,000 franchised stores, spanning brands such as Old Navy, Gap, Banana Republic and Athleta. Annual sales stand at about $15 billion in its latest fiscal year, according to the company's most recent filings. …