Grasse, birthplace of Chanel No. 5, sees perfume revival

One thousand jasmine flowers go into every 1 ounce bottle of Chanel No. 5 parfum, making the blooms critically important for the iconic scent launched in 1921. For over a century, the jasmine blossoms used in each bottle of No. 5 have been grown and harvested in the French town of Grasse , where Coco Chanel helped craft the signature fragrance for her fashion house. Most of Grasse jasmine is grown by the Mul family, who, since the 1800s, has farmed the land for six generations. …